Pendo's Kitchen Brand Identity & Digital Content Direction

Pendo's Kitchen needed a brand identity that felt warm and appetising rather than generic, a menu that worked for pre-orders and digital sharing rather than a physical storefront, and a clear content direction for the Instagram and TikTok pages driving most of its orders.

We designed the Pendo's Kitchen logo and visual identity, built around a warm palette and a pot mark that carries across the menu and promotional artwork, and a menu layout structured around clear sections and food photography, made for sharing on mobile and social channels rather than printed handouts. Alongside the brand work, we set the content direction for the business's Instagram and TikTok: content pillars (menu highlights, behind-the-scenes cooking, customer moments), a consistent visual style drawn from the brand palette, and a posting rhythm the proprietor could sustain solo.